Have you ever gone online to purchase something, but before you click ‘buy now’ you have a quick scroll through the reviews or jump to another site to find feedback? 81% of online purchases are made after reading a review or carrying out further research, therefore no matter what your business, it is imperative that […]
Author Archives: admin
14
Jun
Jun
For all the wonderful positives that being self-employed brings, being paid late is one of the most disempowering and dispiriting things about being a business owner. Did you know that Small and Medium businesses in the UK are on average paid 20 days late each invoice? This is very common as sometimes it is just […]
14
Mar
Mar
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.20.2″] The latest Digital Women conference with over 250 other women in business was held on Monday in London, brainchild of digital marketing guru Lucy Hall and hosted by NatWest Business. Although the day was all pretty useful, I have pulled out the top […]
06
Mar
Mar
Getting external consultants involved in a business can often be a daunting prospect for many business owners. Concerns around confidentiality, quality of work and cost are some of the factors that put people off. But, in reality, employing a specialist marketing consultant on a flexible basis can help to turn around a business, enable the […]
31
Jan
Jan
People often think that posting on Social Media is easy, they may do it in their personal life therefore think they can continue in the same way for a business account… this isn’t the case. Running a business account is a totally different kettle of fish, there is both the brand and the platform to […]
10
Jan
Jan
Last month I attended a Federation of Small Businesses (FSB) Women in Business brunch and picked up some startling statistics that I wanted to share. I am a huge advocate of women in business, especially of working mothers and of those who have been ‘negotiated’ out of their role during or after maternity leave as […]
19
Nov
Nov
I recently met a business owner who very proudly told me that they didn’t do any marketing online; no website, zero social media, nothing on Google, absolutely nothing online at all. So, my first question was ‘how is business doing’ and they replied ‘good…but’ and there we have it. I knew there had to be […]
01
Oct
Oct
It’s October , the nights are drawing in and the weather is turning colder. School is back and in general I’m feeling a little flat. After 6 weeks of frantic business/summer holiday juggling, and dreams of how much work I could do once the schools returned, I now find myself at my desk with no […]
04
Jul
Jul
I started my business ‘The Marketing Associates’ when my first daughter was 18 months old. This was pretty easy as she still had a good solid nap once a day and went to nursery once a week. As things got busier she got older and moved on to pre-school so my working time naturally increased. […]
09
May
May
Having launched ‘The Marketing Associates’ just over two years ago, I am often contacted for advice by others looking to do the same thing within their field of business – an email that I am always rather flattered to receive. I made a promise to myself when I was a student trying to get work, […]