Author Archives: Tabitha

[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”22px” text_line_height=”1.6em” header_4_text_color=”#1E96AB” global_colors_info=”{}”] Be honest. Have you ever glazed over while someone talks about the importance of branding, brand culture, missions, visions and values? [/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.6em” custom_padding=”||10px|||” ab_subject=”on” ab_subject_id=”1″ global_colors_info=”{}”] In simple terms, […]

[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”22px” text_line_height=”1.6em” header_4_text_color=”#1E96AB” global_colors_info=”{}”] When we talk to a new client about their marketing strategy, the most common comment is “We’re actually doing a lot of marketing, but we have no idea whether it’s working or […]

[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”22px” text_line_height=”1.6em” header_4_text_color=”#1E96AB” global_colors_info=”{}”] There’s an old saying about finding what works, and sticking to it. While there’s an element of that in marketing, in today’s fast-changing world, it’s no longer as simple as that. [/et_pb_text][et_pb_text […]

[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”22px” text_line_height=”1.6em” header_4_text_color=”#1E96AB” global_colors_info=”{}”] What do we mean by brand architecture? If you’ve ever worked with a marketing strategist or brand strategist, you’ve probably heard them talk about brand architecture at some point – most likely […]

[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”22px” text_line_height=”1.6em” header_4_text_color=”#1E96AB” global_colors_info=”{}”]  One of the reasons I love what I do is that I’m always learning. In fact, my clients educate and expand my knowledge and experience more than they ever realise. [/et_pb_text][et_pb_text _builder_version=”4.25.2″ […]

[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”22px” text_line_height=”1.6em” header_4_text_color=”#1E96AB” global_colors_info=”{}”] I was a busy fool. Are you? Why? Because I used to try and do everything for my business myself.  I wrote and uploaded my own blogs and newsletter. I did all […]

[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”22px” text_line_height=”1.6em” header_4_text_color=”#1E96AB” global_colors_info=”{}”] Brand design, new website, new on and offline collateral, launch a newsletter and numerous advertorials [/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_line_height=”1.6em” custom_padding=”||10px|||” global_colors_info=”{}”]   REBRANDING TALIS IFA In summer 2024 we were thrilled to […]

[et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”22px” text_line_height=”1.6em” header_4_text_color=”#1E96AB” global_colors_info=”{}”][/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_line_height=”1.6em” min_height=”142px” custom_padding=”0px||10px|||” global_colors_info=”{}”] Yes, I know it’s only five minutes since the schools went back, and that we haven’t even got Halloween and Guy Fawkes’ night out of the […]

[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”22px” text_line_height=”1.6em” header_4_text_color=”#1E96AB” global_colors_info=”{}”] We’ve talked before about the importance of ‘social proof’, that holy grail of credibility and legitimacy that your clients can give you. [/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_line_height=”1.6em” custom_padding=”||10px|||” global_colors_info=”{}”] One of […]

[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”22px” text_line_height=”1.6em” header_4_text_color=”#1E96AB” global_colors_info=”{}”] We’ve talked before about the importance of ‘social proof’, that holy grail of credibility and legitimacy that your clients can give you. [/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_line_height=”1.6em” custom_padding=”||10px|||” global_colors_info=”{}”] There are three key […]