[et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”20px” text_line_height=”1.6em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] When people ask what I do, my response of ‘I am an outsourced Marketing Consultant’ often receives a blank look. If you are one of those who is unsure what a […]
20
Jun
Jun
[et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”20px” text_line_height=”1.6em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] There are currently 34.9 million people in the UK on LinkedIn. This makes it an incredibly important platform with wide reach, regular engagement and a live audience. This means that LinkedIn is […]
07
Jun
Jun
[et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”20px” text_line_height=”1.6em” global_colors_info=”{}”] Did you know that investing in a professional marketing plan actually saves your business money? A professionally written and well-developed marketing plan can save any business serious amounts of time, effort, and […]
31
May
May
[et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”20px” text_line_height=”1.6em” global_colors_info=”{}”] Fact: You Can Not Market Your Business Effectively If You Do Not Understand Your Target Audience Understanding your target audience is crucial for effective marketing. Without a clear understanding of who your […]
Marketing Strategy
Why Monthly Newsletters Work So Hard: The Professional Services Must Have Marketing Tool
16
May
May
[et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http://r3i.fb2.mytemp.website/wp-content/uploads/2023/05/why-monthly-newsletters-work-so-hard.jpg” alt=”Why monthly newsletters work so hard” title_text=”why monthly newsletters work so hard” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_line_height=”1.6em” quote_font=”||on||||||” quote_font_size=”20px” header_2_text_color=”#d23271″ header_2_font_size=”28px” header_2_line_height=”1.2em” header_3_font_size=”24px” header_3_line_height=”2em” header_4_text_color=”#1E96AB” header_4_font_size=”22px” global_colors_info=”{}”] I often get asked how regularly should a business send out a […]
27
Apr
Apr
[et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_line_height=”1.6em” quote_font=”||on||||||” quote_font_size=”20px” header_2_text_color=”#d23271″ header_2_font_size=”28px” header_2_line_height=”1.2em” header_3_font_size=”24px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] Without joining the scary media cost of living doom and gloom bandwagon, there is no doubt that times are a little difficult at the moment. Prices are rising, strikes […]
Marketing Strategy, Small Business Advice
5 Reasons to use a Marketing Freelancer instead of an Employee
03
Apr
Apr
If your business is starting to grow and requires professional Marketing support, it is better to hire a marketing freelancer. A flexible freelance strategic marketing consultant will benefit your business more than employing a full-time marketeer. Not only does it grow your professional services business through considered and effective marketing in a cost effective and […]
23
Mar
Mar
This is the brand story of becoming The Marketing Associates. I hope it inspires other working parents. How it began: In March 2015 I found myself doing something that I never expected to do, and I certainly didn’t really want to do it. I became self-employed. Having not returned to my London agency job I […]
16
Mar
Mar
50% of professional service SME’s do not have a marketing plan in place – here’s how to write one.
Marketing Strategy, Small Business Advice
Professional Services Need Marketing; but not as you know it
10
Mar
Mar
When many people think of marketing they think about sales. Yes, marketing can assist an overall sales strategy, but marketing needs time, work and constant support. Sales is just one facet of your overall marketing strategy. It is also important to recognise that marketing is not the same for every sector. Each industry and business […]