Category Archives: Marketing Strategy

[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”36px||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.6em” custom_padding=”||10px|||” global_colors_info=”{}”] Every brand has a story. The question is – are you telling yours in a way your audience wants to hear? In a world full of noise, advertising, and fast content, people don’t just […]

[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”36px||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.6em” custom_padding=”||10px|||” global_colors_info=”{}”] You may have heard some buzz around GA4 (Google Analytics), but, even for many marketers, it still feels like a bit of a mystery. The good news? Once you understand how it works and […]

[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.6em” custom_padding=”||10px|||” global_colors_info=”{}”] With TikTok trends, AI content and influencer marketing firmly in the spotlight, you might think that email marketing is outdated – but data tells a different story. Email remains one of the most cost-effective […]

[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”36px||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.6em” custom_padding=”||10px|||” global_colors_info=”{}”] Imagine meeting someone who speaks differently every time you see them. One day they’re formal, the next they’re cracking jokes, and by the third meeting, they’ve completely changed their accent. You’d probably feel confused, […]

[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”22px” text_line_height=”1.6em” header_4_text_color=”#1E96AB” min_height=”91.4px” custom_padding=”||0px|||” global_colors_info=”{}”] Read our take on the latest statistics around AI in marketing and how to use it effectively [/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.6em” custom_padding=”||10px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] In our ever-evolving digital world, […]

[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|auto|20px|8px||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”22px” text_line_height=”1.6em” header_4_text_color=”#1E96AB” global_colors_info=”{}”] Buzz Word Bingo: What is a Fractional Marketing Director, and why could they be essential to the future of your business? [/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.6em” custom_padding=”||10px|||” global_colors_info=”{}”] In the rapidly changing landscape of […]

[et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Row” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”6px||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”22px” text_line_height=”1.6em” header_4_text_color=”#1E96AB” global_colors_info=”{}”] How do you know you are investing in the most effective marketing activity for your business? As a starting point, here are 10 B2B marketing strategies that work. [/et_pb_text][et_pb_text […]

[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”22px” text_line_height=”1.6em” header_4_text_color=”#1E96AB” global_colors_info=”{}”] Be honest. Have you ever glazed over while someone talks about the importance of branding, brand culture, missions, visions and values? [/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.6em” custom_padding=”||10px|||” ab_subject=”on” ab_subject_id=”1″ global_colors_info=”{}”] In simple terms, […]

[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”22px” text_line_height=”1.6em” header_4_text_color=”#1E96AB” global_colors_info=”{}”] When we talk to a new client about their marketing strategy, the most common comment is “We’re actually doing a lot of marketing, but we have no idea whether it’s working or […]

[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”22px” text_line_height=”1.6em” header_4_text_color=”#1E96AB” global_colors_info=”{}”] There’s an old saying about finding what works, and sticking to it. While there’s an element of that in marketing, in today’s fast-changing world, it’s no longer as simple as that. [/et_pb_text][et_pb_text […]