[et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_line_height=”1.6em” quote_font=”||on||||||” quote_font_size=”20px” header_2_text_color=”#d23271″ header_2_font_size=”28px” header_2_line_height=”1.2em” header_3_font_size=”24px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] Without joining the scary media cost of living doom and gloom bandwagon, there is no doubt that times are a little difficult at the moment. Prices are rising, strikes […]
Category Archives: Marketing Strategy
Blog posts from The Marketing Associates to help you implement a Marketing Strategy that works for your business.
Marketing Strategy, Small Business Advice
5 Reasons to use a Marketing Freelancer instead of an Employee
03
Apr
Apr
If your business is starting to grow and requires professional Marketing support, it is better to hire a marketing freelancer. A flexible freelance strategic marketing consultant will benefit your business more than employing a full-time marketeer. Not only does it grow your professional services business through considered and effective marketing in a cost effective and […]
23
Mar
Mar
This is the brand story of becoming The Marketing Associates. I hope it inspires other working parents. How it began: In March 2015 I found myself doing something that I never expected to do, and I certainly didn’t really want to do it. I became self-employed. Having not returned to my London agency job I […]
16
Mar
Mar
50% of professional service SME’s do not have a marketing plan in place – here’s how to write one.
Marketing Strategy, Small Business Advice
Professional Services Need Marketing; but not as you know it
10
Mar
Mar
When many people think of marketing they think about sales. Yes, marketing can assist an overall sales strategy, but marketing needs time, work and constant support. Sales is just one facet of your overall marketing strategy. It is also important to recognise that marketing is not the same for every sector. Each industry and business […]
08
Feb
Feb
Ask any marketing professional for advice and they will say that you need a Marketing Plan in place for your business. This acts as your ‘Bible’ with regards to what activity to do, when, how and why. A good Marketing Plan should be a detailed account of your whole business. From background to target market, […]
01
Feb
Feb
No one likes asking for a review but the imporant of getting reviews for a business is crucial. It is also the best way to get honest feedback from your customers, no matter good or bad. It can also then be used for your own marketing and new business drive. But an online review is […]
20
Jan
Jan
Is 2022 the year that your small businesses marketing is going to make you proud? Transform your business? Or maybe leave your competitors following you? I hope so! If you have decided that this year is the year to shake up your marketing then read these 5 Top Marketing Musts to find out the 2022 […]
12
Jan
Jan
Hands up who uses Google to search for a product, brand or business listing? Well, you aren’t alone. In fact, there are over 5.4 billion searches made on Google globally every day*. So, in this rapidly-evolving online world where new businesses are springing up left, right and centre, and old businesses are struggling to keep […]
07
Dec
Dec
Most businesses don’t have a John Lewis-sized advertising budget when it comes to marketing for Christmas – or any other time of the year. But this doesn’t mean that all hope is lost! When it comes to creative Christmas marketing ideas, many businesses think only in terms of making money through sale events such […]