Category Archives: Marketing Strategy
Blog posts from The Marketing Associates to help you implement a Marketing Strategy that works for your business.
5 key marketing trends for 2025
There’s an old saying about finding what works, and sticking to it. While there’s an [...]
Branded House or House of Brands: why professional services brand should consider brand architecture
What do we mean by brand architecture? If you’ve ever worked with a marketing strategist [...]
The Importance of Lived Experience in Marketing
One of the reasons I love what I do is that I’m always learning. In [...]
How Not to Be a Busy Fool with Your Marketing
I was a busy fool. Are you? Why? Because I used to try and do [...]
Talis IFA Rebrand Case Study
Brand design, new website, new on and offline collateral, launch a newsletter and numerous advertorials [...]
Time to Discuss the ‘C’ Word?
Yes, I know it’s only five minutes since the schools went back, and that we [...]
5 Benefits of Using AI in Digital Marketing
We’ve talked before about the importance of ‘social proof’, that holy grail of credibility and [...]
How to Ask Clients for Video Testimonials
We’ve talked before about the importance of ‘social proof’, that holy grail of credibility and [...]
Three Simple Ways to Get Better at Marketing
Unsure what a Customer Persona even is? In this handy guide will show you where [...]
Have you heard of SearchGPT?
Unsure what a Customer Persona even is? In this handy guide will show you where [...]