Category Archives: Marketing Strategy

Blog posts from The Marketing Associates to help you implement a Marketing Strategy that works for your business.

How to Review Your Marketing Activity

Review your marketing activity (up and down arrows)
[et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”20px” text_line_height=”1.6em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] Marketing isn’t easy, is it? Just as you think you have cracked the content planning, audience research, writing, designing and posting, you then have to start reviewing it. But this is […]

Why your business needs reviews, and how to get them

Business Reviews
[et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”20px” text_line_height=”1.6em” global_colors_info=”{}”] No one likes asking for feedback but the importance of getting reviews and testimonials for a business is crucial. It is also the best way to get honest feedback from your customers, no […]

What is a Marketing Consultant and why do you need one for your business?

Marketing Consultant
[et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”20px” text_line_height=”1.6em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] When people ask what I do, my response of ‘I am an outsourced Marketing Consultant’ often receives a blank look. If you are one of those who is unsure what a […]

4 Reasons Why Having a Professional Marketing Plan Saves a Business Money

Why a marketing plan is essential for your business
[et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”20px” text_line_height=”1.6em” global_colors_info=”{}”] Did you know that investing in a professional marketing plan actually saves your business money?   A professionally written and well-developed marketing plan can save any business serious amounts of time, effort, and […]

How to Understand Your Target Audience

understanding your target audience - blog by The Marketing Associates
[et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#D33070″ text_font_size=”20px” text_line_height=”1.6em” global_colors_info=”{}”] Fact: You Can Not Market Your Business Effectively If You Do Not Understand Your Target Audience   Understanding your target audience is crucial for effective marketing. Without a clear understanding of who your […]

Why Monthly Newsletters Work So Hard: The Professional Services Must Have Marketing Tool

monthly newsletters
[et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”|auto|20px|auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http://r3i.fb2.mytemp.website/wp-content/uploads/2023/05/why-monthly-newsletters-work-so-hard.jpg” alt=”Why monthly newsletters work so hard” title_text=”why monthly newsletters work so hard” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_line_height=”1.6em” quote_font=”||on||||||” quote_font_size=”20px” header_2_text_color=”#d23271″ header_2_font_size=”28px” header_2_line_height=”1.2em” header_3_font_size=”24px” header_3_line_height=”2em” header_4_text_color=”#1E96AB” header_4_font_size=”22px” global_colors_info=”{}”] I often get asked how regularly should a business send out a […]