Guest blog from Darren Morgan Creating a brand logo? Logos are essential for small businesses. If you want your brand to be recognisable and have a strong brand identity, having a professional logo is a must. Figures show that 50% of businesses now design their own logos. With this in mind, here are some tips […]
Category Archives: Marketing Strategy
Blog posts from The Marketing Associates to help you implement a Marketing Strategy that works for your business.
18
Oct
Oct
To re-brand or not to re-brand, that is the question? Re-branding is vital for every business that wants to continue to grow but there are also reasons why to change a brand. Whatever the reasons may be, it is important to make the right choice for the right reasons. A rebrand can have many benefits […]
11
Oct
Oct
The Marketing Associates; 6 years in business: 53 clients, 8 speaking slots, 6 radio interviews, 2 business awards, 1 global pandemic and 2 more children later… The Marketing Associates is re-branded and reinvigorated. Introducing the new bright, bold and creative TMA. Whilst black and white was carefully choosen for the initial brand (because the way […]
28
Sep
Sep
Gen Z Conference stats: I was fortunate to attend the insightful two-day Youth Marketing Strategy conference in London this month on behalf of Junk Kouture. Whilst there I learnt so much about Gen Z that I decided to keep some notes and share them with you! The future generation are currently aged between 9 […]
14
Jul
Jul
Instagram may be another ever-growing social media channel but what has posed pics, unrealistic filters and multiple hashtags got to do with business? Well, let’s start with a few facts; Did you know that Instagram has over a billion active users per month? Did you know that Instagram subscribers increased by 22.9% in 2020 alone? […]
05
Jul
Jul
Did anyone else think that we had moved on from self-isolation and working from home? I did. Imagine my horror when I got ‘pinged’ by the NHS Track and Trace app stipulating I had to self-isolate again. The good news is that I don’t have to homeschool. The bad news is that my face-to-face meetings […]
16
Jun
Jun
Why employ a marketer over a sales person? Well, both functions are of equal importance within a business model. If you don’t have sales, you don’t have money for marketing, if you don’t have marketing then you won’t generate sales. But if you are wanting to increase your sales, turnover and profit then what do […]
05
May
May
Are there any benefits of having a LinkedIN company page for your business? There are many options out there for a business to use in order to successfully market themselves online; from websites to social media, SEO or AdWords. I get asked where the best place a business should put their time, effort and budget […]
11
Mar
Mar
What a year it has been – I needn’t say anymore. But finally, we have some real hope of returning to life as we knew it. Millions of us have had our life on hold, either due to being furloughed, having to home-school or just having / because of a loss of direction caused by […]
12
May
May
672,893 new businesses were started in 2018/2019 – an incredible 1,843.5 per day! Out of all of the new businesses started in 2013, 57.6% of them had closed down within the 5 years to 2019. In the time that The Marketing Associates has been in business there have been, as with any business, highs and […]