Category Archives: Marketing Strategy

Blog posts from The Marketing Associates to help you implement a Marketing Strategy that works for your business.

Getting back in business again after the coronavirus pandemic

back in business again after the coronavirus pandemic

I know that the UK is still very much in lockdown but now is the time to start thinking about how to re-open your business and what that will look like

Keep Calm and Carry on Marketing Your Business

Marketing your business

Marketing Your Business You don’t need me to say that we are in unprecedented times. If you are self-employed or a small business owner then you will be beyond worried right now, we all are.  Here are some simple tips to try help and support you marketing your business at this difficult time. The key […]

How to Work from Home

work from home

Although I have been working from home for 5 years now, it is only over the last few days that I have realised what an important skillset this is. I have seen many posts on Social Media asking for hints and tips for those having to work from home for the first time. I therefore […]

Giving Something Back This Advent – The Marketing Associates’s Advent Calendar

Have you seen all the different Advent calendars available now?!? It is certainly a booming sector, from Gin and Prosecco Calendars to Lego, LOL dolls, cheese, make-up and beyond. The most expensive calendar available in the UK this year costs an amazing £104,000 from Tiffany & Co (yes, really!) Thus, to celebrate Advent this year […]

How to Prioritise Marketing for your Business

Running a business is hard work. Turning your hand to every trade from Accountant to HR Manager to Marketing Director is an all-consuming, 24/7 job. Due to the enormity of roles a business owner has to juggle, marketing often slips down the list of priorities, or when times are a little harder (current Brexit market […]

How to Work During the Summer Holidays

Ah the summer holidays! Six weeks of bliss, no school, no after school or weekend clubs just six weeks of quality time with the kids! Wonderful… Well, wonderful apart from if you have a job that isn’t term-time only and therefore need to continue working but don’t have any childcare in place… This isn’t a […]

4 Top Tips on How to Get, Manage and Use Online Reviews for your Business

Have you ever gone online to purchase something, but before you click ‘buy now’ you have a quick scroll through the reviews or jump to another site to find feedback? 81% of online purchases are made after reading a review or carrying out further research, therefore no matter what your business, it is imperative that […]

The Importance of Paying a Small Business on Time – 5 tips to help get paid!

For all the wonderful positives that being self-employed brings, being paid late is one of the most disempowering and dispiriting things about being a business owner. Did you know that Small and Medium businesses in the UK are on average paid 20 days late each invoice? This is very common as sometimes it is just […]

Digital Women: 8 Top Take outs from the latest Digital Marketing Conference

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.20.2″] The latest Digital Women conference with over 250 other women in  business was held on Monday in London, brainchild of digital marketing guru Lucy Hall and hosted by NatWest Business. Although the day was all pretty useful, I have pulled out the top […]

5 Reasons To Outsource Your Marketing Support

Getting external consultants involved in a business can often be a daunting prospect for many business owners. Concerns around confidentiality, quality of work and cost are some of the factors that put people off. But, in reality, employing a specialist marketing consultant on a flexible basis can help to turn around a business, enable the […]