People often think that posting on Social Media is easy, they may do it in their personal life therefore think they can continue in the same way for a business account… this isn’t the case. Running a business account is a totally different kettle of fish, there is both the brand and the platform to […]
Category Archives: Marketing Strategy
Blog posts from The Marketing Associates to help you implement a Marketing Strategy that works for your business.
10
Jan
Jan
Last month I attended a Federation of Small Businesses (FSB) Women in Business brunch and picked up some startling statistics that I wanted to share. I am a huge advocate of women in business, especially of working mothers and of those who have been ‘negotiated’ out of their role during or after maternity leave as […]
19
Nov
Nov
I recently met a business owner who very proudly told me that they didn’t do any marketing online; no website, zero social media, nothing on Google, absolutely nothing online at all. So, my first question was ‘how is business doing’ and they replied ‘good…but’ and there we have it. I knew there had to be […]
01
Oct
Oct
It’s October , the nights are drawing in and the weather is turning colder. School is back and in general I’m feeling a little flat. After 6 weeks of frantic business/summer holiday juggling, and dreams of how much work I could do once the schools returned, I now find myself at my desk with no […]
04
Jul
Jul
I started my business ‘The Marketing Associates’ when my first daughter was 18 months old. This was pretty easy as she still had a good solid nap once a day and went to nursery once a week. As things got busier she got older and moved on to pre-school so my working time naturally increased. […]
09
May
May
Having launched ‘The Marketing Associates’ just over two years ago, I am often contacted for advice by others looking to do the same thing within their field of business – an email that I am always rather flattered to receive. I made a promise to myself when I was a student trying to get work, […]
17
Feb
Feb
So, we all know that being a mother in general is hard work; you never get a day off, you are always on call and you get very little thanks, but we also know that it is amazing at the same time. The real fun starts when you try and be a ‘modern’ woman and […]
28
Nov
Nov
If you’re running a business from home, there are many challenges to be faced. Not just in terms of starting your business, but also the practicalities of equipment, resources, space and time that you need. It can seem like a constant juggle of your priorities. However, setting up your business from home maximises your working […]
18
Oct
Oct
Marketing is often left at the bottom of a business owners ‘To do’ lists because they think it will cost them lots of money. The truth is that it can cost lots and lots and lots of money but it doesn’t necessarily have to! How would any business ever get past start-up stage if they […]
08
Sep
Sep
Want to know how to start a start-up? The Marketing Associates shares how they started from a kitchen table to become a successful marketing agency.